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Sponsored Ads: Improve Visitor Engagement by 25%

Gain More Visitors and Greater Online Exposure by Telling Your Business Story

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TM2 Sponsored Content Advertising

Thousands of readers come to our website for travel inspiration, informed travel tips, and local travel stories. Advertise with TM2 OOB and connect your brand with our travel audience. Reach qualified travelers researching Old Orchard Beach by connecting your brand with TM2 Sponsored Content.

TM2 Old Orchard Beach offers Sponsored Posts. Our Sponsored Content provides a platform for travel businesses to showcase and shape their story and connect to travel consumers who are actively searching and seeking ideas on where to stay, dine or visit in the Old Orchard Beach area.

Sponsored content allows you to insert your brand’s story or message into our website as an informative and more interesting content item. The best part? If it’s done correctly, it won’t feel like an ad at all – but rather an engaging piece of content about your business.

Well-written and captivating articles that inform or entertain are paired with your brand message to give readers something they actually want to research instead of wanting to avoid. This is a great way to build relationships with your customers because this type of content gives them some kind of value or information they can use. For instance, if you have a lodging business you’d like to promote (a hotel, motel, bed & breakfast inn, etc.), we can help find that unique angle your customer absolutely needs to know about. A piece of content that’s captivating will motivate them to read about your business/service and click on links to discover more.

We work with select brands when offering Sponsored Posts. We will only do so if we feel the article would provide value to our readers and fits our website style. We will also be following any regulatory guidelines on disclosure, including mentioning that the article is sponsored and also adding rel=“sponsored nofollow” to the links.

We are also open to long-term collaborations as Brand Ambassadors and are more than happy to adjust things according to your needs and marketing budget.

How Our Sponsored Content Works?

The process for us publishing a Sponsored Post is as follows:

  • $3,000 One Time Charge
    A one-time charge of $3,000. The first year includes a FREE separate Enhanced Business Directory Profile which will be linked from your Sponsored Post. After the first year, the Enhanced Business Directory Profile costs $300 to renew but is not required.
  • Write a Professionally Crafted Business Story
    We send a professional writer to interview you or your designated stakeholder as well as research your business story.
  • Create a Comprehensive & Unique Business Article
    We write an article of 1,800 to 2,000 words. We make your business article detailed and comprehensive. Better than other competing articles. This is for quality and organic search ranking.
  • Follow Best Practices for Sponsored Content
    Aricle links will have rel=”sponsored nofollow” as per Google and other search engine guidelines. We will also add a line at the start of the article letting our readers know the article is sponsored for transparency and trust and to comply with government guidelines.
  • Only Use Relevant External Content Links
    All other (helpful) external links will be “nofollow” by default and will be relevant to your article. Please note that we are very strict with links to external sites.
  • Use Client Supplied Images (When Possible)
    If you are providing images they should be high quality and you should have the right to use them. They should have been taken/created/owned by you or licensed through a stock agency.
  • Use High Quality Images for Visual Interest
    We will integrate up to six high quality images of your business or service into the Sponsored Post. If you do not have high quality images, we will take several pictures included as part of your one-time set up fee.
  • Client Review Prior to Being Published
    Once we have written the article, you will be given the opportunity to review it and make edits and tweaks as well as changes to the content so that it accurately reflects your brand story.
  • Branded Page URL on TM2 Website
    When we publish an article it will appear under the SPOTLIGHT section of the website in the main navigation leading to a landing page with a Business Tile which links to the business story article with its own branded page URL.
  • Increase Visibility Through Your Brand Channels
    As well as posting the article on our website, you can do the following to enhance the visibility of the article: (a) Link from your website to the article page URL; (b) Use social media to promote the article; and (c) Provide the link to the article page URL in your customer email responses.
  • Creates a Cost-Effective Solution for Long Term Exposure for Your Brand
    We intend to leave the article up for an indefinite duration which amortizes your original advertising cost over time. Unless you wish us to remove the article from our website, you reap the benefit of one of the most cost-effective approaches to marketing your business online.

And finally just as a reminder, when publishing a Sponsored Article on our website, we will give full disclosure, so as to comply with regulatory/government guidelines and for transparency to our readers. This will be in the form of a label at the top of the article mentioning the article is “Sponsored Content” including the brand that the article is in collaboration with as well as the content it relates to.